What Is SEO and Why It Matters for Local Businesses?
Search Engine Optimization (SEO) helps your business show up in Google when people in your area are searching for your services, whether that’s “roof repair in Oshawa” or “bookkeeper Whitby.”
You’re Great at What You Do, But Are You Being Found Online?
You could be the best in town, but if your website’s buried on page three, you’re invisible to most customers.
SEO Helps You Show Up Where Customers Are Searching
It’s more than just keywords. Done right, SEO helps your business show up on Google Maps, in the local pack, and on page one, where the action happens. That means more calls, more form submissions, and more qualified leads from people nearby who are already looking for the services you offer.
I Focus On Real Results for Home Service Professionals
I don’t sell SEO packages with fluff and filler.
I keep things simple, effective, and local, just like your business.
You’ll get clear reporting, honest advice, and a plan built around what works in our area, not some generic playbook.
Local SEO
(Google Business Profile, Citations, Reviews)
I optimize your Google Business Profile, build local citations, and help you get more 5-star reviews — all of which help you rank in the map pack and earn trust at a glance.
If you serve Oshawa, Whitby, Courtice, or anywhere nearby, local SEO helps you get seen by the people closest to you.
But showing up is only part of it. Staying active is just as important.
That’s why I also help with:
- Posting new photos weekly to keep your profile fresh
- Sharing updates about seasonal offers, changes to your hours, or local events
- Highlighting services so people know exactly what you do, before they even click
Your Google Business Profile isn’t just a listing, it’s your storefront on Google, and it needs regular attention to keep working.
On-Page SEO
(Content Optimization, Keyword Targeting, Meta Fixes)
This is the stuff behind the scenes that makes your site easier for Google to understand.
I’ll make sure your headlines, page titles, internal links, and keywords are dialed in, without stuffing anything or making it sound robotic.
But on-page SEO isn’t just about fixing what’s already there.
It’s also about creating new content that helps your business grow online.
That might mean:
- Writing clear and focused service pages that speak to what you actually offer
- Adding location pages to help you show up in nearby towns you serve
- Publishing simple blog posts that answer common questions and build local authority
Good content builds trust, improves rankings, and drives more qualified leads to your website.
Technical SEO
(Speed, Mobile, Site Structure, Indexing)
Even the best content won’t rank if your website takes too forever to load.
Technical SEO is what keeps your site running smoothly behind the scenes, making it easier for Google to crawl, and for your visitors to stick around.
Here’s what I look at and fix:
- Page speed: Because slow sites lose leads
- Mobile responsiveness: Your site should work great on any screen
- Site structure: Clear navigation and internal links that make sense
- Broken links: They are annoying, and they hurt your rankings
- Indexing issues: Making sure Google can crawl and index all of your pages
- Schema markup: Extra code that helps search engines understand your content (and gets you those rich snippets)
A technically sound site builds trust, not just with Google, but with your customers too.
Who I Work With
Home Service Contractors (Landscapers, Roofers, Plumbers…)
I work with hardworking folks who offer real, hands-on services, the kinds of businesses people Google when they’re ready to take action. If that sounds like you, we’ll get along just fine.
Local Professionals (Bookkeepers, Consultants, Therapists…)
Service-based doesn’t always mean tool belts and trucks. Whether you’re a consultant, bookkeeper, or therapist, your clients are looking for you online, and I’ll help them find you.
Ready to get started?
Contact me today to learn how SEO can help grow your service business.
